I’m constantly being asked to explain the difference between editorial (stories in newspapers, magazines, online, etc) and advertising.
I’ve made a 5 minute video explaining the difference. If you don’t have time to watch here’s the quick and dirty:
Advertising = You pay for the ad. You’ll also get a chance to review the ad before its published.
Editorial = It’s free! In most cases it means you’re doing something interesting in the community! (OK, some exceptions but we’ll talk about that in another video). The con is that you don’t have control over what’s written and will not be able to review the article prior to publication.