Choosing a social media platform for your business

The importance of using social media platforms as a marketing strategy is well known. But are you using the right social media platform for your business?

There can be a temptation to engage on every social media platform out there. Let’s face it, there are a lot! Facebook. Instagram. Snap chat. Twitter. The list goes on, with new platforms popping up on a regular basis. Trying to engage and upkeep multiple platforms can become frustrating, especially if you aren’t getting results.

Here are my top 3 tips for choosing a social media platform for your business:

  1. Where are your customers most engaged? If you’re finding a high level of engagement on one social media platform you’ll want to focus most of your efforts there. However, that doesn’t mean you shouldn’t use other platforms. You may just want to focus most of your energy on the platform with the highest level of engagement. It’s also a good idea to figure out which social media platforms your target audience uses, as this can be a clue as to where you may want to start.
  1. How much time are you willing to commit?Be honest with yourself and the time you can commit. Make a schedule and stick with it. If you plan to post updates once a week, make sure you’re consistent. Some social media platforms allow you to schedule posts. So you can spend a couple of hours writing posts and schedule them to appear on your page on a specified date.
  1. Evaluate results on an ongoing basis. Most social media platforms have built in analytics. This is a fancy word for statistics about how people are engaging with your page or profile. It’s a good idea to look at and become familiar with these. Be willing to change and adapt your social media strategy based on results.

Using social media platforms to market your business shouldn’t be difficult or time consuming. In fact, if you’re using these tips it should be fun, easy, and (hopefully) lead to consistent customer engagement.


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